POWDR Buys SilverStar Mountain ResortPublished: December 3, 2019
POWDR Purchases SilverStar Mountain Resort
December 3, 2019 – SilverStar has just announced that it has sold its operation to a US-based company POWDR. Details of the purchase have not been disclosed.
POWDR is an adventure lifestyle company with destinations across North America. The US-based adventure lifestyle company has numerous destinations across North America. With the company mostly focused on resorts in the United States, POWDR will assume operations effective immediately. The purchase of SilverStar is POWDR’s first mountain resort in Canada.
Skiers and pass holders will see no changes to 2019/20 season passes, current operations or the reciprocal agreements with other resorts. SilverStar has had great recent snowfall and has just opened for the 2019-2020 ski season. Also, the great opening weekend and annual light up celebration kicked off what is set to be another phenomenal season. SilverStar Mountain Resort is now well-positioned to be the best version of itself for years to come.
SilverStar joins the POWDR portfolio of 10 mountain resorts. Resorts include hills in California, Colorado, Nevada, Oregon, Utah and Vermont. In addition, POWDR has the experiential action sports company Woodward, and the Company’s media and entertainment holdings. POWDR honors the local community’s essence by curating and integrating the best of all things local. There will be no changes to SilverStar 2019/20 season passes, current operations or reciprocal agreements with other resorts.
Linked here is the press release announcing today’s news from Silver Star’s website.